New Product Development

Product innovation continues to be a core pillar of Ornua’s strategy. Our Innovation and Technical Centre is based in Moorepark, Co. Cork in Ireland. We also have local R&D teams in-situ at all of our production sites.

Investment in NPD in our global and Irish businesses increased in 2015. Arising from our continued investment in innovation, insights, marketing and in-market sales teams, new products account for an ever-increasing percentage of total Group Turnover.

In 2015 we expanded our innovation capabilities to include an in-house packaging and design function which has fast-tracked our product introduction process, improved our design capability and saved costs.

Ornua’s collaboration with Teagasc, the national agriculture and food research body, continued in 2015, with the cheese development programme now extended to include the full range of dairy products. Ornua is also proud to be an industry partner in Food for Health Ireland.

Key 2015 highlights:

Eureka! a range of nutritious snacking products for children in the Middle East. The Eureka! range encompasses Eureka! Milk Shakes, Eureka! Cheese Pods and Eureka! Mild Cheese Dippers, a combination of mild creamy cheese and bread sticks

Kerrygold Dubliner Cheese Wedges and Kerrygold Dubliner Premium Cheese Spread were launched in the US. Both products are made with 100% natural cheese, from grass-fed cows, without any artificial flavours or additives. Kerrygold Butter with Canola Oil was also launched in 2015

Kerrygold Soft Blend was launched in international markets

Kerrygold Hollandaise Butter, Kerrygold Grill Butter and Kerrygold Pasta Butter were launched in Germany for the Spring, Summer and Autumn seasons respectively

In Greece, Regato cheese, typically sold in wheel format, was launched in a loaf format for deli counter sales, as well as a sliced retail pre-pack format for self-service sales

In the US, distribution of Kerrygold Irish Cream Liqueur increased from two to 12 states in conjunction with a growth in market share. Kerrygold Irish Cream Liqueur was also successfully launched into travel retail in the Irish market

Ornua Ingredientes España opened a new R&D centre at its headquarters in Ávila, Spain. The state-of-the-art R&D centre enhances the business’ ability to develop new product lines and formats for existing and new customers in Southern Europe

Innovation in Ornua’s Irish ingredients business continues to be focussed on developing milk powders with specific functionality and organoleptic profile for our customers, primarily in Africa and the Middle East

Using new innovative technology, our Ornua Ingredients UK business launched a new cheese with specific functionality for use in pizza sector